The GEICO website states: “GEICO never sells its products through insurance brokerages or independent agencies. GEICO Local Agents are exclusive agents for GEICO and partner companies and are not allowed to represent other insurance companies that compete with GEICO and partner companies in any way. GEICO Local Agents are permitted, with prior approval by GEICO, to sell insurance not offered by GEICO and partner companies.
“GEICO Local Agents are entrepreneurs who go into business to represent GEICO and property partners exclusively. Their primary role is to prospect and generate insurance leads and policies that GEICO would otherwise not capture.”
The gecko and the caveman
The GEICO gecko made his advertising debut in 1999 and quickly became a popular symbol for the firm. The idea spawned from a common mispronunciation of the GEICO name as “Gecko”. The key aim of the GEICO gecko is to “save people money” on their car insurance. Five years later, the GEICO Caveman entered the scene with the “So easy a Caveman can do it” ad campaign.